Inaugural contribution launches new Corporate Partners program supporting the Museum’s expanding facilities and roster of digital programs
(Corona, NY) — Louis Armstrong House Museum (LAHM) announced today that Resorts World New York City has stepped forward as the inaugural member of LAHM’s new Corporate Partners program. With a commitment of $10,000, Resorts World New York City helps LAHM launch a new campaign to partner with leading businesses and brands. The effort will support LAHM’s mission of sustaining and promoting the artistic, cultural and humanitarian legacy of Louis Armstrong, a global icon of music and culture.
The announcement comes as LAHM prepares to unveil the new 14,000 square-foot Louis Armstrong Center, which will include a new exhibition, a 70-seat performance venue, and a permanent home for Armstrong’s extensive archives of recordings, manuscripts, photographs, videos, artworks and more. The new Center is slated to open in the autumn of 2021.
“This is a pivotal time for the Museum,” said Regina Bain, Executive Director of the Museum. “Despite the difficulties of the past year, we have launched several new programs, undertaken critical restoration work on the historic house, and we are completing the final phases of construction on our new Center. It is an inspiring time to be involved with the Louis Armstrong House Museum, and we are thrilled to have Resorts World New York City on board with us as our inaugural partner in this new fundraising effort.”
“Resorts World is proud to partner with the Louis Armstrong House Museum to help preserve the legacy of an international icon and one of the greatest musicians of our time,” said Michelle Stoddart, Vice President of Community Development for Resorts World Casino New York City. “We have supported the Museum for over 10 years and look forward to presenting the history of Louis’ legendary career to our guests.”
“We know that civic, community and corporate leaders play a vital role in helping advance our Museum’s mission,” said Jerry Chazen, the Chair of LAHM’s Board of Trustees. “Our new Center is the ideal platform for corporations and brands who recognize the enduring importance of Armstrong’s legacy and want to align with us as we honor that legacy in a modern context. We thank Resorts World New York City for recognizing the potential of our Museum’s mission and making this leadership commitment.”
Located across the street from the historic house on 107th Street in Corona, Queens, the Center’s new performance venue will allow LAHM to present emerging artists and host in-depth conversations about Armstrong’s life and legacy. Also, the new exhibition, Here to Stay, curated by renowned Jazz pianist and multimedia artist Jason Moran, will explore not just Armstrong’s life on stage, on screen and in the studio but also will present a lesser-understood portrait of Armstrong as a global humanitarian and fearless champion of equality and human rights. It will also look at the critical role played by Lucille Armstrong, Louis’s wife with whom he spent the final years of his life. Lucille was not only a partner to Louis in every sense during his lifetime, she also was relentless in ensuring that Louis’s legacy would be properly preserved. It was through Lucille’s tireless efforts that their house and archives were preserved, resulting in the Museum that exists today.
The Corporate Partners program will also help LAHM increase its presence online. The Museum has extended its reach globally with recent initiatives such as:
- Armstrong Now, a multi-episode series of videos featuring contemporary Black artists responding to Louis’s legacy through song, dance, and spoken-word.
- The Real Ambassadors, a commemoration of the 60th Anniversary of the Jazz musical written by Dave and Iola Brubeck and originally performed in collaboration with Louis Armstrong. Filmed in the historic homes of both the Armstrongs and the Brubecks, this new performance by contemporary artists revisits a landmark set of compositions exploring the civil rights movement, racism in the music business, and the power of music to bring us all together.
- Voices of Freedom, an education series for high school students that explores the role of art as a vehicle for social change. Students and their teachers are invited to create new works of art while learning about the process and techniques with the help of world-class artists. The online program has been presented across New York State and beyond since launching earlier in 2021.
Members of the new Corporate Partners program enjoy a wide range of benefits including complimentary admission, invitations to the annual Museum gala, screenings and performances, special members-only previews of new exhibitions and programs, and unique custom activation tailored to each Partner’s individual corporate social responsibility goals. Corporate Partners’ contributions provide critical general operating support to help the Museum accomplish its mission and extend its reach to new audiences both at the Museum and online.
More information about the Museum can be found at louisarmstronghouse.org. Corporations interested becoming part of the Corporate Partners program can contact the Museum using the Contact form on the site.
About Louis Armstrong House Museum:
The Louis Armstrong House Museum & Archives is a National Historic Landmark and a New York City landmark. The Museum is a member of the American Alliance of Museums, the Association of African American Museums, the Museums Council of New York City, the New York State Museums Association, the National Trust for Historic Preservation, and NYC & Company. The Museum is a constituent of the Kupferberg Center for the Arts and a cultural center at Queens College, CUNY. The historic site is owned by the New York City Department of Cultural Affairs and administered by Queens College under a long-term license agreement.
The Louis Armstrong House Museum & Archives sustains and promotes the cultural, historical, and humanitarian legacy of Louis Armstrong by preserving and interpreting Armstrong’s house and grounds, collecting and sharing archival materials that document Armstrong’s life and legacy, and presenting public programs such as exhibits, concerts, lectures, and film screenings. The Museum seeks to educate and inspire people of all ages, origins, and locations.
Louis Armstrong House on the web:
About Resorts World Casino New York City
Resorts World Casino New York City (RWCNYC) is the only casino in New York City, offering over 10 million guests annually an unparalleled gaming and entertainment experience while generating over $3 billion for the State’s education system since opening in 2011. RWCNYC is operated by the Genting Group, a global company founded in 1965, operating destination resorts in Malaysia, Singapore, the Philippines, the United Kingdom, the Bahamas, the United States and all four oceans through its Star Cruises, Dream Cruises and Crystal Cruises brands. Genting has more than 50 years of experience in the travel and leisure industry and collectively employs approximately 60,000 people while offering an unparalleled resort experience to over 50 million visitors a year worldwide.