Showing the depth of support for its bid, Resorts World is launching a new, comprehensive campaign titled World Like No Other. The campaign will feature New Yorkers from every borough—including a raft of high-profile, authentic voices—sharing why they believe Resorts World New York City is the right choice for the state.

“World Like No Other is about reflecting what we already know,” said Robert DeSalvio, President of Genting Americas East. “The people of New York are 100 percent behind this project because it will deliver real benefits, right away.”

The multifaceted campaign will roll out over the coming month, debuting across Resorts World New York’s owned social channels and on-property branding. A high-profile anthem film, on-property VIP speakeasy, large-scale out of home takeovers, elevated programming at all on premise venues including Bar360 and Liberty Bar will follow, all designed to celebrate the energy, diversity, and ambition that make New York City a World Like No Other.

“World Like No Other reflects our commitment to delivering an experience that’s authentic, bold and unmistakably New York,” said Kevin Jones, Chief Legal and Strategy Officer. “RWNYC is the ‘All-Borough Bid’ because it embodies the vision of uniting the entire city under one banner, and World Like No Other will showcase that spirit.”

A key highlight of the initiative is the debut of All In, a luxe, invite-only speakeasy set to make its mark as a late-night destination for private events and VIP guests. The first slate of events includes Nas’ exclusive Halloween Party and the much-anticipated launch of Issue 2 of Queens Get The Paper, the brand’s signature publication.

Additional details to come, but the World Like No Other campaign will also feature:

• Social & Digital Relaunch
• Queens Feast – an event designed to feed the community while celebrating the diverse flavors of New York

The announcement of this new campaign comes on the heels of RWNYC’s submission of its supplemental application to the New York State Gaming Facility Location Board, reaffirming its position as the state’s strongest contender for a full commercial casino license.

The financial numbers RWNYC presented are simply staggering and stand head-and-shoulders above the competition:

• Between spending $5.5 billion developing the site and $2 billion on community benefits, the company is spending an astounding $7.5 billion on and around the project.

• Resorts World New York City is projected to deliver unmatched scale, the highest Gross Gaming Revenue, the highest casino taxes of any applicant – regardless of how many licenses are awarded and to what combination of the three remaining bidders – generating up to $4 billion by 2031 in the high-case scenario in which one casino license is awarded.
• State and local tax payments for the initial 10 years of operations will total up to $18.8 billion.
• New York State’s largest taxpayer also upped the ante on its license fee, pledging $600 million – $100 million more than required by the state.

And unlike any competitor, Resorts World New York City’s speed-to-market capabilities means it can increase its scale, create more jobs, and generate more tax revenue for the state by Summer 2026.